Posted by Martin:
It is well known now that Toshiba has put out an HD-DVD player for less than a $100 at Walmart. I have to admit than I've even considered purchasing one. (If you are new to this blog I am a Blu-Ray supporter.)
As a business owner I couldn't imagine cutting the price of a new product or service this quickly. Which is why I think this strategy will back fire on Toshiba. Why in the world would manufactures get on an already money losing campaign?
My current DVD player, a Denon 1910, cost more from Crutchfield, when I bought it, than does this Toshiba. There is something in the consumer psyche I believe, that says if it is more expensive than it most be good, even if the product isn't.
But on the other hand a product reduced to fire sale clearance prices doesn't make the product look great either.
If you are looking for the latest and greatest are you really gonna purchase from the clearance rack?